.....continued from Part 1
Dark Girls get with the program and drink the Milk says God.
ROSS DOES THE `WHITE' THING
Thursday, 8 June, 2000, 14:33 GMT 15:33 UK
The White Stuff campaign exceeds first year target; DAIRY.(News)
September 15, 2001
THE White Stuff - Are you made of it? campaign has exceeded all expectations in its first 12 months and added 38 million litres of milk to the market.
Jonathan Ross has today been signed up to help promote milk in a new generic advertising campaign being run by the National Dairy Council breaking in mid-June.
Ross will deliver the ad's strapline `The White Stuff - are you made of it?'- a wordplay on the phrase `the right stuff'.
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